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Agromovil: Creating a Better Farm-to-Market Ecosystem for Small-scale Agriculture
Food is the Problem – and the Opportunity Across the developing world some 30-50% of harvested crops never make it to consumers. Food is lost, it rots, is eaten by pests, or never picked up, but the hard work of agriculture has been done. The weak link is logistics: getting goods from small rural farmers to urban markets. The world’s 500 million small farmers produce about $500 billion in crops every year, but more than a third – an estimated $150 Billion – is wasted. With