Agromovil is designed to address one of the greatest challenges and opportunities in the world today: the handling of the 30-50% of crops across the developing world that are harvested, but never reach consumers. A simple-to-use, app-based platform that combines three proven technologies – ride-hailing, mobile banking, and microinsurance – Agromovil helps get more produce to market sooner, capturing more value for small farmers, transporters, and consumers.
“The weak link is logistics: getting goods from small rural farmers to urban markets. And the lost value is substantial – over $150 billion each year,” noted AMGlobal Principal Andrew Mack.
Support for Agromovil is part of the Toyota Mobility Foundation’s vision for the future of mobility – to create a truly mobile society that will help people live better lives no matter where they are.
“The Toyota Mobility Foundation sees an opportunity to adapt existing technology and utilize AMGlobal’s on-the-ground knowledge in an innovative way. We’re excited to see the Agromovil approach address an over-whelming socio-economic and environmental problem in Colombia, which potentially could scale to help other markets with similar issues around the world,” says TMF’s Senior Research & Innovation Manager, William Chernicoff.
TMF funding will support research and development of the Agromovil technology platform, as well as field testing scheduled for late 2017/early 2018 in Colombia.