Let’s say your company has just entered a new market: oil production in an African country. As the head of community relations in that country, what approach should you take?
Most likely, you would choose to follow a path similar to others before you: conduct some research, talk to the community, develop partnerships and spend a good deal of time and money implementing a well-meaning social program.
Sounds reasonable, right?
Sure—but there’s significant room for improvement.
That’s where a new approach is now gaining traction, one we like to call “franchising” CSR.