Although they kill more people each year than either malaria or tuberculosis, traffic accidents rarely receive the same kind of attention.
But that may be starting to change. Next year will mark the mid-point review in a Decade of Action on Road Safety declared by the United Nations in 2011 in response to a growing public health crisis that will claim more lives in the developing world than HIV and AIDS by 2030.
Already, the spotlight is intensifying as donors, NGOs and corporations push for progress in the run-up to next year’s review. Recently, The Economist and The Washington Post ran in-depth reports on the need for urgent action to protect citizens in developing countries, who account for a starkly disproportionate 92 percent of the 1.3 million annual road deaths around the globe.